Architecture × Digital Geekery = N Building

by Moe Arora on January 10, 2010

N Building in Tachikawa, Japan

With all the technological advances we’ve seen in recent years, if there’s ever been a sign that said “welcome to the future”, it’s the N Building.

This commercial building in Tachikawa, Japan, has a QR code designed on the outside panels allowing cell phone users to take a picture of the 2D barcode (similar to Blackberry Messenger & other apps) and be directed to the building’s website.

Furthermore, users with an additional app installed on their device (only available on iPhone right now), can aim their camera towards the building and be greeted with an augmented reality layer over the building, showing a more interactive display of the the building’s stores, their sales/promotions, and even showing tweets from within the building.

If you’re confused – or amazed – just watch the video below.

Welcome to the future 2010:

N Building is a commercial structure located near Tachikawa station amidst a shopping district. Being a commercial building signs or billboards are typically attached to its facade which we feel undermines the structures’ identity. As a solution we thought to use a QR Code as the facade itself. By reading the QR Code with your mobile device you will be taken to a site which includes up to date shop information. In this manner we envision a cityscape unhindered by ubiquitous signage and also an improvement to the quality and accuracy of the information itself.

December 15th, 2009 we held an opening which included the limited release of an iPhone application made specifically for N Building. If a QR Code is static, what could we do with a dynamic device like the iPhone? Our proposed vision of the future is one where the facade of the building disappears, showing those inside who want to be seen. As you press on the characters their comments made on online appear in speech bubbles. You can also browse shop information, make reservations and download coupons. Rather than broadly tagging, we display information specific to the building in a manner in which the virtual (iPhone) serves to enhance the physical (N Building). Our goal is to provide an incentive to visit the space and a virtual connection to space without necessarily being present.

Project by teradadesign+Qosmo.
Music by Airtone.

{ 68 comments }

moearora January 10, 2010 at 5:20 PM

If you ever needed proof that we live in the Jetson’s age, here it is – http://bit.ly/69g0F1

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Ryan January 10, 2010 at 6:04 PM

Crazy!!! I can’t wait to see more of this over here.

makingthemogul January 10, 2010 at 6:24 PM

? Architecture × Digital Geekery = N Building http://bit.ly/6M5hY1

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IdeatoEmpire January 10, 2010 at 8:35 PM

Architecture × Digital Geekery = N Building http://bit.ly/6xSkkx

This comment was originally posted on Twitter

jgmitch January 10, 2010 at 9:21 PM

Architecture x Digital Geekery = N Building // makingthemogul.com http://ow.ly/16jfCx

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howtomakeloot January 11, 2010 at 12:38 PM

Architecture × Digital Geekery = N Building http://bit.ly/69g0F1

This comment was originally posted on Twitter

zkinslow January 11, 2010 at 1:17 PM

The first augmented building? http://bit.ly/8fXvVM? via @GuyKawasaki

This comment was originally posted on Twitter

hoffer7 January 11, 2010 at 1:19 PM

Cool augmented reality building Architecture × Digital Geekery = N Building http://bit.ly/8fXvVM?

This comment was originally posted on Twitter

markfendley January 11, 2010 at 1:27 PM

how awesome is this?! http://bit.ly/8fXvVM?

This comment was originally posted on Twitter

gunman January 11, 2010 at 1:36 PM

A Japanese building with a 2D barcode embedded in the facade: http://bit.ly/78T1hr (via @GuyKawasaki)

This comment was originally posted on Twitter

dogzy January 11, 2010 at 1:50 PM

@tobiefysh RT @markfendley how awesome is this?! http://bit.ly/8fXvVM? #propergeeky

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dogzy January 11, 2010 at 1:52 PM

@donttrythis RT @markfendley how awesome is this?! http://bit.ly/8fXvVM?

This comment was originally posted on Twitter

allgold3po January 11, 2010 at 1:54 PM

Architecture × Digital Geekery = N Building // makingthemogul.com: http://bit.ly/642jaY via @addthis

This comment was originally posted on Twitter

ena2345 January 11, 2010 at 2:01 PM

Architecture × Digital Geekery = N Building http://bit.ly/69g0F1

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ChrisTromp January 11, 2010 at 2:20 PM

Augmented reality building. Whoa… ! http://ow.ly/Ve5Y

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o_sullivan_arch January 11, 2010 at 3:56 PM

incredible bldg…is it the future of arch interaction? RT @makingthemogul ? Architecture × Digital Geekery= N Building http://bit.ly/6M5hY1

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BuMira January 11, 2010 at 4:39 PM

This is absolutely amazing. Architecture × Digital Geekery = N Building http://bit.ly/69g0F1

This comment was originally posted on Twitter

joshnesbit January 11, 2010 at 4:55 PM

Welcome to the future. N Building in Japan with QR code on outer panels + augmented reality layer. http://bit.ly/8fXvVM from @jameshiga

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dmgmusic January 11, 2010 at 5:39 PM

Architecture × Digital Geekery = N Building « makingthemogul.com
http://bit.ly/7q8pOC

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Daniel_Hull January 11, 2010 at 10:22 PM

Very cool, Augmented Reality – Architecture × Digital Geekery = N Building http://bit.ly/69g0F1

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David_Shen January 11, 2010 at 11:15 PM

QR codes as the facade of the building, brilliant & looks good too. http://bit.ly/4K75ab

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flysumd34 January 11, 2010 at 11:17 PM

This is pretty cool and I like it.

This comment was originally posted on Holy Kaw!

gorio1206 January 11, 2010 at 11:17 PM

???”Tachiwaka”????????????????????? http://bit.ly/8vCSte ??AR??? @GuyKawasaki The first augmented building? http://om.ly/dzSp

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naotokui January 11, 2010 at 11:26 PM

Thanks for the post. I’m the developer, who made this iPhone app for the building. More detail on this project is available here:
http://www.sonasphere.com/blog/?p=1288#english

This comment was originally posted on Holy Kaw!

eliudsaldivar January 11, 2010 at 11:39 PM

Can’t decide if the N building is cool or a complete waste of money…probably both http://bit.ly/69g0F1

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fatmike182 January 12, 2010 at 9:07 AM

Yesterday: QR-Code ? Website.
Today: QR-Code ? augmented Reality
http://bit.ly/8mLLdG #geek #art

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autocadexchange January 12, 2010 at 9:14 AM

Augmented Building: Architecture × Digital Geekery = N Building http://bit.ly/69g0F1

This comment was originally posted on Twitter

Monvids January 12, 2010 at 9:19 AM

Architecture × Digital Geekery = N Building http://ow.ly/VBVY #AugmentedReality Kas T?l?k? Draugu piez?mes par iepirkumiem veikal??

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sigaard January 12, 2010 at 9:21 AM

Picture the web site for a building in Tachikawa, Japan, has a QR code designed on the outside panels http://bit.ly/6nujNg

This comment was originally posted on Twitter

haroldkip January 12, 2010 at 9:23 AM

GAAF! RT @autocadexchange: Augmented Building: Architecture × Digital Geekery = N Building http://bit.ly/69g0F1

This comment was originally posted on Twitter

nicolas2fr January 12, 2010 at 9:27 AM

Réalité augmenté : Architecture × Digital Geekery = N Building http://bit.ly/69g0F1 #augmentedreality

This comment was originally posted on Twitter

janholmquist January 12, 2010 at 9:28 AM

Possibilities RT @Sigaard Picture the website for a building in Tachikawa, Jp, has a QR code designed on outside panels http://bit.ly/6nujNg

This comment was originally posted on Twitter

CB_Florida January 12, 2010 at 11:59 AM

N Building in Japan showcases #AugmentedReality: http://ow.ly/VEsS (even shows tweets within the building)

This comment was originally posted on Twitter

BldgPerformance January 12, 2010 at 12:44 PM

Architecture × Digital Geekery = N Building http://bit.ly/69g0F1 [JJ] Building facades, barcodes, and augmented reality.

This comment was originally posted on Twitter

seanmd1 January 12, 2010 at 1:21 PM

Some day all commercial buildings will be like this! Amazing idea Naotokui

This comment was originally posted on Holy Kaw!

arvoredigital January 12, 2010 at 2:45 PM

Serão assim os prédios do futuro??!! Ele tem QR codes, Realidade Aumentada, twitter, informações, etc – Japão ……..http://bit.ly/6bGGxx

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MarceloAzevedo January 12, 2010 at 4:25 PM

Do they design houses like this? LOL
Great Idea!

This comment was originally posted on Holy Kaw!

maasamura January 12, 2010 at 4:29 PM

N Building, o primeiro prédio com design em código QR (QR Code) – texto em inglês http://bit.ly/6bGGxx

This comment was originally posted on Twitter

tleeow January 12, 2010 at 7:28 PM

Architecture × Digital Geekery = N Building http://bit.ly/69g0F1

This comment was originally posted on Twitter

nsialmas January 12, 2010 at 8:26 PM

The future is here!!! Architecture × Digital Geekery = N Building http://bit.ly/69g0F1

This comment was originally posted on Twitter

tommypjr January 12, 2010 at 8:51 PM

Architecture × Digital Geekery = N Building // makingthemogul.com – http://bit.ly/4y6Ip4 (retardedly cool) #fb

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Katinka Looise January 12, 2010 at 8:55 PM

This is awesome!

This comment was originally posted on Holy Kaw!

Ken F January 12, 2010 at 9:16 PM

Cool apps… I like the animation part. Initially I thought was just normal kind of display. Cheers

This comment was originally posted on Holy Kaw!

tikichici January 12, 2010 at 10:18 PM

Architecture × Digital Geekery = N Building: http://makingthemogul.com/2010/01/architecture-x-digital-geekery-n-building/?

This comment was originally posted on Twitter

kosaferenc January 13, 2010 at 1:50 AM

A QR-kódos homlokzatú épület / Architecture × Digital Geekery = N Building (Tachikawa/Japan) http://bit.ly/7H6xCU

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kev January 13, 2010 at 4:35 AM

I have a friend visiting Japan for 2 weeks. I’m going to send this to him and ask him to take video showing his experience with it. It looks really cool

maribueno January 13, 2010 at 7:06 AM

Animal!!! RT @pauloschiavon Provavelmente o primeiro prédio do mundo com Augmented Reality: http://bit.ly/8fXvVM?

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fabiobuss January 13, 2010 at 7:12 AM

mto massa RT @maribueno

Animal!!! RT @pauloschiavon Provavelmente o primeiro prédio do mundo com Augmented Reality: http://bit.ly/8fXvVM?

This comment was originally posted on Twitter

marcellesantos January 13, 2010 at 8:33 AM

Agora vai começar a diversão de verdade RT @fabiobuss Provavelmente o primeiro prédio do mundo com Augmented Reality: http://bit.ly/8fXvVM?

This comment was originally posted on Twitter

onesnob January 13, 2010 at 11:31 AM

Great,

This comment was originally posted on Holy Kaw!

christianwolff January 13, 2010 at 4:09 PM

Architecture × Digital Geekery = N Building http://bit.ly/69g0F1 – That is just awesome. +1 for the idea!

This comment was originally posted on Twitter

a_nayak January 14, 2010 at 11:45 AM

funky! Architecture × Digital Geekery = N Building http://bit.ly/69g0F1

This comment was originally posted on Twitter

COVETTES January 15, 2010 at 7:27 AM

Architecture × Digital Geekery = N welcome to the future Building http://tinyurl.com/yh8apk5 #architecture #events #eventprofs

This comment was originally posted on Twitter

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