Calling brothers, Theron & Timothy (aka Rock City), just rappers or singers, would be to barely scratch the surface.
They are artists – in every sense of the word.
I spoke with Theron aka Da Spokesman about Rock City’s entry into the music business, writing for the biggest artists on the planet, and of course, their movement – PTFAO.
Whether working with Beenie Man on the club favourite, “Who Am I (Sim Simma)”, Tanto Metro & Devonte on “Give It To Her”, or helping dancehall music break into the mainstream with his own artist, Sean Paul – music producer & manager, Jeremy Harding has been influencing pop culture for years.
I had the incredible opportunity to speak with him about production, getting into management and the overall music business.
Read the interview below, where he offers a wealth of knowledge and insight:
CEO of DuckDown Records, Dru Ha
As CEO and co-founder of DuckDown Records, Dru Ha is one of the most influential entrepreneurs in hip-hop. He’s helped influence a flood of independent record labels that continue to develop their own empires and hold weight against the majors.
I caught up with Dru recently and had a great conversation with him in which he discussed today’s music business, getting Bootcamp on Twitter, and President Barack Obama.
As Producers Week comes to a close, I wanted to present you guys with something big.
I gathered some popular questions that many aspiring producers have, and sent them to a group of producers: some who are currently on their way up & others whose work you’re all very familiar with.
If you’ve ever wondered how producers’ answers differed when asked the same questions; now you’ll know.
These producers have too many hits to list, so for more information on each, I’ve included a link to each of their websites below each of their names.
Last week, I asked you guys to submit your questions for Midi Mafia.
I collected all the questions from the blog comments, Twitter & Facebook, and compiled a list of 21 questions for them.
Midi Mafia’s Dirty Swift, responds to your questions below:
Producer Manager, E, of The Trafficker Management
Can you introduce yourself a bit and tell us what it is that you do and who you represent?
I go by the name of E. I own and run The Trafficker Management.
We manage several producers, most notably: MegaMan, Tommy Gunnz and Boi-1Da. We also manage one rapper, Richie Sosa.
What’s the big difference for you as a manager, representing producers vs representing artists?
I would say managing an artist is a bigger challenge then managing producers.
The reason I say that is; with an artist there are more politics involved. It’s a lot more work and it takes a lot of patience. When handling artists you are not just selling a sonic product but a visual one as well.
Remember, an artist’s career is a lot more complicated than that of a producer. With producers, if they are talented then their beats can be sold.
My theory, is a great record will always find a home, no matter if it is a unknown producer from England or Timbaland. But don’t get me wrong, I do believe producers have a certain image to uphold. I also believe they should be out and about making sure people put a face to their beats.
Tha Bizness: Henny & Dow Jones
Producers, Henny & Dow Jones, better known as, Tha Bizness, have been making a lot of noise recently – namely, for their production of Young Jeezy‘s smash hit, “My President (Is Black)“, and Young Money‘s debut single, “Every Girl“.
As producers whose work is quickly taking over your iPod’s storage space, I asked them to share some insight for Producers Week.
This is the second half of a 2-part interview with Zach Katz. To read Part 1, please click here.
Do you focus more on placing J.R Rotem’s music with artists or are you more focused on placing music with film, television and video games?
We do both, but I primarily focus on placing his music with artists.
We have an incredible publisher that helps us, Sony/ATV. That’s one of the reasons to do a publishing deal – to add more people to your team. They have a full film, television & video game department, who I provide music to on a regular basis, and their job is to go out there and to secure placements.
So I don’t do it all alone; I have people on the team who can also help.
But that income is definitely valuable, and the name of the game – especially in this shrinking market – is to capitalize and bring in as many revenue sources as possible.
One issue many upcoming producers have is knowing when to do free production for an artist and when to start charging. Also, once they do charge, how much to charge. How do you recommend they approach that issue?
Producer Manager & CEO of Beluga Height, Zach Katz
Firstly, can you introduce yourself a bit and tell us what it is that you do?
My name is Zach Katz. I am a music manager and CEO of Beluga Heights, a record label and publishing company I have with my partners Jonathan “J.R” Rotem, the producer, and his brother Tommy Rotem, who is our A&R.
My background started about 12 years ago, when I became a music attorney. This was around 1996 or so. I did that for about 3-4 years. I liked it, but never really found it to be my passion. I always wanted to be more creative.
I had an opportunity to get in on the management side, which is really what I always wanted to do. I did that for about 5-6 years; I managed a lot of artists and producers, and through that I met J.R, and he became my only client.
Going from an attorney to a manager seems like a bit of an odd jump; how did that happen?
I first met Bu Thiam a few months back in Atlanta. After speaking to him for a bit and seeing the types of moves he was making, I immediately thought of featuring him when I first lauched the site.
As co-CEO of Konvict Muzik, Bu is definitely a mogul in the making.
During my discussion with Bu, we spoke about his entry into the game, career aspirations and the rumours of Akon‘s country album.
Oh yeah, if you’re thinking he looks familiar, that’s because he’s also Akon’s brother. But don’t think he got his position just because of that. Bu makes his own moves and is steadily rising as one of the music game’s biggest executives.