Category Archives: Marketing

Steve Stoute Discusses Alternative Routes Of Generating Revenue In The Music Business

CEO of Translation Steve Stoute

Steve Stoute is someone I’ve long admired and respected for his business savvy. Actually, one thing a lot of people don’t know, is that while I am influenced by many business leaders, it was actually his movements that motivated me to start my own business.

When Steve Stoute started Translation in 2004, I found any piece of news I could find about the company, its vision and its work. I was tired of seeing the limited creative input at label jobs and the limited growth potential up here in Canada. I wanted to do something different and something more.

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BooneOakley's Innovative "Website"

With new websites popping up everyday, it’s rare to be truly impressed with a website concept these days (for me anyways).

This next one managed to really impress me though.

Rather than launching a typical website, ad agency BooneOakley decided to launch a “website” in the form of annotated YouTube videos.

Below is their “home page” with annotated links to the other videos that comprise their entire site.

Click the buttons in the video to go to their other “pages”.

Artists should take a hint from this. Even if you don’t do a series of YouTube videos to comprise your website; think past the given functionality of tools and find innovative new methods of using them to benefit your own needs.

You can break new ground while saving your valuable (sometimes non-existent) budget.

I’m getting some ideas now. Gotta go jot them down while they’re still fresh.

What You Can Learn From Ryan Leslie

ryanlesliealbumcover

I’ve been waiting for this album for years. And when I say years, I mean, before his YouTube channel became a hit and before anybody knew who Cassie was.

I remember first hearing his music before he signed with Casablanca; some artists I knew had signed a deal with NextSelection at the time and R. Les was working with Cory Gunz & Latif. Back when I was jamming to “Me & U” before the Bad Boy stamp (I’ll leave that story for another day).

If you’ve heard R. Les’ album, you already know that the music is incredible. But there’s more to it than just that. I truly love this project because it’s a solid example of something I feel very strongly about: real vs fake.

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Social Networking & Blogging In Today’s Music Business

Ariel Publicity has just launched their Cyber PR Urban blog, as a service to aspiring artists & musicians in the urban music genre.

Cyber PR Urban’s Christina Duren, was kind enough to reach out to me for an interview for the launch.

Below is the transcript of the interview, in which we discussed social media, and how artists today can use social networks to their benefit:

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