With the rising trend of actually featuring social media tools in content itself, (rather than just using them to spam links to everyone & their mother), Israeli¬†group, Hovevey Zion, turned to Chatroulette to promote their single, “Tagidi Ma”:

This is a great display of creating appealing & highly viral marketing without a major budget. All you need is a little creativity.

You can download @HoveveyZion’s “Tagidi Ma” on their website, and can connect with them on Facebook & Twitter.

So… what have you done to promote your music today?