Mind Your Email Manners

by Moe Arora on September 21, 2009

One of my biggest annoyances is receiving mass emails with my email address exposed in the TO or CC field; along with 500 other unsuspecting recipients. It breeds unwanted solicitation and spam, as well as encouraging others to dismiss netiquette.

If you need to send mass emails, please look into email marketing solutions and mailing list software. If you don’t want to pay for a mailing list service, and instead choose to simply use your regular email account, then please remember to use the BCC function.

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CO-SIGN: Brittany Bosco

by Moe Arora on September 13, 2009

Brittany Bosco

When was the last time you truly fell in love with an artist?

I don’t mean someone that just made you bop your head a couple times or even enticed you to get up and dance. I’m talking about an artist, whom from the very first moment you heard their music, you just knew that you couldn’t live without it from that day on.

That is how I feel about Brittany Bosco.

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Why I Decided To Close My Business

by Moe Arora on September 11, 2009

soaring_eagle_350

The past few weeks have been intense – to say the least.

Amongst a heavier-than-usual workload, slicing my thumb like it’s deli meat, and several personal engagements; I also came to a serious decision and milestone in my career. After 4 years of pouring my blood, sweat and tears into my own business, I’ve decided to close shop.

It was not an easy decision, by any means, however it was a decision that was desperately needed.

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DropZone Music artist, Aleise

3 New Artists You Need To Know

by Moe Arora on August 25, 2009

As you know, I don’t really post music on here really. It just confuses the message of my site and people start confusing this is a promotional outlet rather than a personal weblog for sharing information.

Today’s an exception though, so I’m going to post some new music. (Please read this before asking me for features)

This year, I’ve been fortunate enough to work with quite a few talented artists, so I decided to take the time today to showcase 3 of those acts with recent and/or upcoming projects:

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Source: Flickr

Okay, so I’m working on 2 new series for the upcoming weeks (the very first being Producers Week, back in March).

The first one is coming in about 2 weeks and will discuss some of the companies and websites that are leading “Music 2.0” (I really don’t like that term, but it’s the quickest way of expressing what the next series is about).

If you guys have any questions that you’d like answered involving selling music online, generating awareness online, etc – just post your question in the comments section below and I’ll pose them to the panel of interviewees.

Also, I want to know who you guys would like to see featured on makingthemogul.com. I’ve already featured some great people, and have a few others lined up, but I want to know who YOU want to see featured. It could be a specific person, or it could be a specific position – whatever the case, just let me know.

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CEO of Translation Steve Stoute

Steve Stoute is someone I’ve long admired and respected for his business savvy. Actually, one thing a lot of people don’t know, is that while I am influenced by many business leaders, it was actually his movements that motivated me to start my own business.

When Steve Stoute started Translation in 2004, I found any piece of news I could find about the company, its vision and its work. I was tired of seeing the limited creative input at label jobs and the limited growth potential up here in Canada. I wanted to do something different and something more.

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Blackberry, WordPress & A Llama

by Moe Arora on August 1, 2009

This post is mainly something I’m posting so I can test out the WordPress for Blackberry application.

I installed it upon it’s release but still haven’t published anything with it – so I’m doing that now.

As if my Blackberry addiction wasn’t already bad enough, I think the ability to blog from it now is about to make me OD.

By the way, I know this is my first post in over a week, but I was fighting some crazy migraines for over a week now – so, yeah. (They’re gone now thankfully.)

Apparently, this app can also attach photos. Let’s end with that:

BooneOakley's Innovative "Website"

by Moe Arora on July 23, 2009

With new websites popping up everyday, it’s rare to be truly impressed with a website concept these days (for me anyways).

This next one managed to really impress me though.

Rather than launching a typical website, ad agency BooneOakley decided to launch a “website” in the form of annotated YouTube videos.

Below is their “home page” with annotated links to the other videos that comprise their entire site.

Click the buttons in the video to go to their other “pages”.

Artists should take a hint from this. Even if you don’t do a series of YouTube videos to comprise your website; think past the given functionality of tools and find innovative new methods of using them to benefit your own needs.

You can break new ground while saving your valuable (sometimes non-existent) budget.

I’m getting some ideas now. Gotta go jot them down while they’re still fresh.

Inside Drake’s Record Deal

by Moe Arora on July 21, 2009

Lil Wayne & Drake

Continuing yesterday’s conversation about the value of record deals, here’s a great article by Chris Lee on the L.A Times Music Blog about the mechanics of Drake‘s deal.

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What’s A Record Deal Worth?

by Moe Arora on July 20, 2009

record deal contract

When it comes to the whole debate about the value of record deals and Indie vs Major – everybody has an opinion. I can rant and rave about where I stand on this topic, but I think AllHipHop.com founder, Chuck Creekmur has discussed it in more eloquent manner than what I would have ranted.

I may still discuss it in the future; because it’s a topic that has many sides to it, but also because it’s a topic that most aspiring artists need more insight on.

Briefly, let me just say, artists need to stop focusing so much on “getting a deal” and focus that energy on “achieving a goal”. One does not always equal the other.

Anyhow, here’s Chuck’s great writeup:

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