This is the second half of a 2-part interview with Zach Katz. To read Part 1, please click here.
Do you focus more on placing J.R Rotem’s music with artists or are you more focused on placing music with film, television and video games?
We do both, but I primarily focus on placing his music with artists.
We have an incredible publisher that helps us, Sony/ATV. That’s one of the reasons to do a publishing deal – to add more people to your team. They have a full film, television & video game department, who I provide music to on a regular basis, and their job is to go out there and to secure placements.
So I don’t do it all alone; I have people on the team who can also help.
But that income is definitely valuable, and the name of the game – especially in this shrinking market – is to capitalize and bring in as many revenue sources as possible.
One issue many upcoming producers have is knowing when to do free production for an artist and when to start charging. Also, once they do charge, how much to charge. How do you recommend they approach that issue?
I came across this website a few weeks ago and wanted to share this with the producers and beatmakers out there.
This website, Hobnox.com is offering $30,000 to contestants who submit their music productions into their Evolution 2 contest. They have 3 different categories for their contest; Music, Film & Culture – each with its own $30,00 prize.
Usually, I wouldn’t post something like this, but like I mentioned yesterday; conferences, showcases and contests can be incredibly helpful to your success, so I wanted to share this with you guys to give the producers and beatmakers a chance to take advantage of one of these opportunities, regardless of what city you’re in.