Tag Archives: managers

Talking With Producer Manager Zach Katz

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zackkatz

Producer Manager & CEO of Beluga Height, Zach Katz

Firstly, can you introduce yourself a bit and tell us what it is that you do?

My name is Zach Katz. I am a music manager and CEO of Beluga Heights, a record label and publishing company I have with my partners Jonathan “J.R” Rotem, the producer, and his brother Tommy Rotem, who is our A&R.

My background started about 12 years ago, when I became a music attorney. This was around 1996 or so. I did that for about 3-4 years. I liked it, but never really found it to be my passion. I always wanted to be more creative.

I had an opportunity to get in on the management side, which is really what I always wanted to do. I did that for about 5-6 years; I managed a lot of artists and producers, and through that I met J.R, and he became my only client.

Going from an attorney to a manager seems like a bit of an odd jump; how did that happen?

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What Are You Doing?

“What Are You Doing?”

That one, simple question is the basis of one of the hottest social networking tools around, Twitter.

For those of you unfamiliar with Twitter, it’s basically micro-blogging mixed with instant messaging. Essentially, it’s more or less the same as Facebook and MySpace‘s status field, but it’s meant to be updated more frequently and you can reply to other users as well.

It’s pretty easy to update and follow other people’s “tweets”, as the limit to each message is only 140 characters.

You can stay logged in from the home page, or install a Twitter client (I’m using TweetDeck right now). You can also update via text message or by adding Twitter as a buddy on your favourite instant messaging client.

Check out this video to see how others use Twitter for both business and personal:

Shout out to Aura and CJay who are featured in the video!

If you don’t have a Twitter account, you can sign up for one here. It takes less than 1 minute and you’d be surprised how useful this tool can be.

Artists, DJs, producers, managers, bloggers, journalists, general fans… anybody really can benefit from it. It’s easy to use and takes only a few seconds to update your audience on any news or event you want to share.

It’s also great for general fans who want to stay updated with instant news and have a platform to communicate with others you might not have any other means of contacting.

Make sure to add me  and browse around my Twitter friends; you’ll find a lot of interesting people there.