As Producers Week comes to a close, I wanted to present you guys with something big.
I gathered some popular questions that many aspiring producers have, and sent them to a group of producers: some who are currently on their way up & others whose work you’re all very familiar with.
If you’ve ever wondered how producers’ answers differed when asked the same questions; now you’ll know.
These producers have too many hits to list, so for more information on each, I’ve included a link to each of their websites below each of their names.
Can you introduce yourself a bit and tell us what it is that you do and who you represent?
I go by the name of E. I own and run The Trafficker Management.
We manage several producers, most notably: MegaMan, Tommy Gunnz and Boi-1Da. We also manage one rapper, Richie Sosa.
What’s the big difference for you as a manager, representing producers vs representing artists?
I would say managing an artist is a bigger challenge then managing producers.
The reason I say that is; with an artist there are more politics involved. It’s a lot more work and it takes a lot of patience. When handling artists you are not just selling a sonic product but a visual one as well.
Remember, an artist’s career is a lot more complicated than that of a producer. With producers, if they are talented then their beats can be sold.
My theory, is a great record will always find a home, no matter if it is a unknown producer from England or Timbaland. But don’t get me wrong, I do believe producers have a certain image to uphold. I also believe they should be out and about making sure people put a face to their beats.
Producers, Henny & Dow Jones, better known as, Tha Bizness, have been making a lot of noise recently – namely, for their production of Young Jeezy‘s smash hit, “My President (Is Black)“, and Young Money‘s debut single, “Every Girl“.
As producers whose work is quickly taking over your iPod’s storage space, I asked them to share some insight for Producers Week.
This is the second half of a 2-part interview with Zach Katz. To read Part 1, please click here.
Do you focus more on placing J.R Rotem’s music with artists or are you more focused on placing music with film, television and video games?
We do both, but I primarily focus on placing his music with artists.
We have an incredible publisher that helps us, Sony/ATV. That’s one of the reasons to do a publishing deal – to add more people to your team. They have a full film, television & video game department, who I provide music to on a regular basis, and their job is to go out there and to secure placements.
So I don’t do it all alone; I have people on the team who can also help.
But that income is definitely valuable, and the name of the game – especially in this shrinking market – is to capitalize and bring in as many revenue sources as possible.
One issue many upcoming producers have is knowing when to do free production for an artist and when to start charging. Also, once they do charge, how much to charge. How do you recommend they approach that issue?
“What Are You Doing?”
That one, simple question is the basis of one of the hottest social networking tools around, Twitter.
For those of you unfamiliar with Twitter, it’s basically micro-blogging mixed with instant messaging. Essentially, it’s more or less the same as Facebook and MySpace‘s status field, but it’s meant to be updated more frequently and you can reply to other users as well.
It’s pretty easy to update and follow other people’s “tweets”, as the limit to each message is only 140 characters.
You can stay logged in from the home page, or install a Twitter client (I’m using TweetDeck right now). You can also update via text message or by adding Twitter as a buddy on your favourite instant messaging client.
Check out this video to see how others use Twitter for both business and personal:
If you don’t have a Twitter account, you can sign up for one here. It takes less than 1 minute and you’d be surprised how useful this tool can be.
Artists, DJs, producers, managers, bloggers, journalists, general fans… anybody really can benefit from it. It’s easy to use and takes only a few seconds to update your audience on any news or event you want to share.
It’s also great for general fans who want to stay updated with instant news and have a platform to communicate with others you might not have any other means of contacting.