One of the biggest questions every artist, manager & label rep asks themselves on a daily basis is, “how can we further connect with our fans?”
Amongst all the teams out there, one of the best examples I can think of (and one whom I mention in nearly every meeting) is Ryan Leslie.
From his initial YouTube videos, to his MySpace push, to his Twitter profile and blog – he’s consistently shown that he’s one of the very few, that truly does “get it”.
Last night, R. Les posted a message on Twitter, telling fans he would purchase & autograph an iPod for any fans that met him at the 24-hour Apple Store in NYC in the next 15 minutes.
And he kept his word.
Peep the video:
I’ve been waiting for this album for years. And when I say years, I mean, before his YouTube channel became a hit and before anybody knew who Cassie was.
I remember first hearing his music before he signed with Casablanca; some artists I knew had signed a deal with NextSelection at the time and R. Les was working with Cory Gunz & Latif. Back when I was jamming to “Me & U” before the Bad Boy stamp (I’ll leave that story for another day).
If you’ve heard R. Les’ album, you already know that the music is incredible. But there’s more to it than just that. I truly love this project because it’s a solid example of something I feel very strongly about: real vs fake.