DJ AM (R.I.P) in DJ Hero video game
In this struggling state of the record industry, most artists, producers and labels are desperately looking for different streams to generate revenue.
Video games have long been a great alternative revenue stream, however in recent years games are becoming even more dependent on musical content (Guitar Hero, Rock Band, DJ Hero, etc), making this an even more attractive option to consider.
Yesterday, Michael Lynton, CEO of Sony Pictures Entertainment, wrote an article for The Huffington Post discussing how piracy has effected content business’ (music, movies, books, newspapers, etc).
While this is an overly exhausted debate, I feel the need to share this article with you guys.
He starts of with a statement that made me cringe:
… I was on a panel the other day which opened with a question about the impact of the Internet on the entertainment business, and I responded, “I’m a guy who sees nothing good having come from the Internet. Period.”
I almost closed the browser when I read that, but I guess he was just trying to spark a flame.
This is the second half of a 2-part interview with Zach Katz. To read Part 1, please click here.
Do you focus more on placing J.R Rotem’s music with artists or are you more focused on placing music with film, television and video games?
We do both, but I primarily focus on placing his music with artists.
We have an incredible publisher that helps us, Sony/ATV. That’s one of the reasons to do a publishing deal – to add more people to your team. They have a full film, television & video game department, who I provide music to on a regular basis, and their job is to go out there and to secure placements.
So I don’t do it all alone; I have people on the team who can also help.
But that income is definitely valuable, and the name of the game – especially in this shrinking market – is to capitalize and bring in as many revenue sources as possible.
One issue many upcoming producers have is knowing when to do free production for an artist and when to start charging. Also, once they do charge, how much to charge. How do you recommend they approach that issue?