Whether working with Beenie Man on the club favourite, “Who Am I (Sim Simma)”, Tanto Metro & Devonte on “Give It To Her”, or helping dancehall music break into the mainstream with his own artist, Sean Paul – music producer & manager, Jeremy Harding has been influencing pop culture for years.
I had the incredible opportunity to speak with him about production, getting into management and the overall music business.
Read the interview below, where he offers a wealth of knowledge and insight:
Continuing yesterday’s conversation about the value of record deals, here’s a great article by Chris Lee on the L.A Times Music Blog about the mechanics of Drake‘s deal.
Producer Manager, E, of The Trafficker Management
Can you introduce yourself a bit and tell us what it is that you do and who you represent?
I go by the name of E. I own and run The Trafficker Management.
We manage several producers, most notably: MegaMan, Tommy Gunnz and Boi-1Da. We also manage one rapper, Richie Sosa.
What’s the big difference for you as a manager, representing producers vs representing artists?
I would say managing an artist is a bigger challenge then managing producers.
The reason I say that is; with an artist there are more politics involved. It’s a lot more work and it takes a lot of patience. When handling artists you are not just selling a sonic product but a visual one as well.
Remember, an artist’s career is a lot more complicated than that of a producer. With producers, if they are talented then their beats can be sold.
My theory, is a great record will always find a home, no matter if it is a unknown producer from England or Timbaland. But don’t get me wrong, I do believe producers have a certain image to uphold. I also believe they should be out and about making sure people put a face to their beats.
Don’t get me wrong, I support and purchase digital downloads from iTunes, etc, but as a personal preference, I still buy CDs.
Even though I mostly listen to music on my computer, iPod and Blackberry, I still prefer having a physical disc to sync the music from and to keep on my shelves. Maybe I’m a collector, maybe I’m nostalgic, but it’s what I prefer.
I purchase music all the time, but today 2 albums dropped that I’ve actually been looking forward to for a while:
T.I – “Paper Trail”
Dru – “The One”
By the way, if you’re an R&B cat like me and you’re not familiar with Dru, you need to be. He was formerly with the group, In Essence, which broke into the scene with their song, “You Will Never Find Another” back in 1998 with Funkmaster Flex.
Check out some of his videos below and make sure to go cop his new record.
I SEE YOU DRU!
So now, let me ask you guys; what’s the last music (single or album/digital or physical) that you purchased?
I first met Bu Thiam a few months back in Atlanta. After speaking to him for a bit and seeing the types of moves he was making, I immediately thought of featuring him when I first lauched the site.
As co-CEO of Konvict Muzik, Bu is definitely a mogul in the making.
During my discussion with Bu, we spoke about his entry into the game, career aspirations and the rumours of Akon‘s country album.
Oh yeah, if you’re thinking he looks familiar, that’s because he’s also Akon’s brother. But don’t think he got his position just because of that. Bu makes his own moves and is steadily rising as one of the music game’s biggest executives.