Tag Archives: Video

Israeli Group Hovevey Zion Makes Chatroulette Music Video

With the rising trend of actually featuring social media tools in content itself, (rather than just using them to spam links to everyone & their mother), Israeli group, Hovevey Zion, turned to Chatroulette to promote their single, “Tagidi Ma”:

This is a great display of creating appealing & highly viral marketing without a major budget. All you need is a little creativity.

You can download @HoveveyZion’s “Tagidi Ma” on their website, and can connect with them on Facebook & Twitter.

So… what have you done to promote your music today?

Architecture × Digital Geekery = N Building

N Building in Tachikawa, Japan

With all the technological advances we’ve seen in recent years, if there’s ever been a sign that said “welcome to the future”, it’s the N Building.

This commercial building in Tachikawa, Japan, has a QR code designed on the outside panels allowing cell phone users to take a picture of the 2D barcode (similar to Blackberry Messenger & other apps) and be directed to the building’s website.

Furthermore, users with an additional app installed on their device (only available on iPhone right now), can aim their camera towards the building and be greeted with an augmented reality layer over the building, showing a more interactive display of the the building’s stores, their sales/promotions, and even showing tweets from within the building.

If you’re confused – or amazed – just watch the video below.

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Steve Stoute Discusses Alternative Routes Of Generating Revenue In The Music Business

CEO of Translation Steve Stoute

Steve Stoute is someone I’ve long admired and respected for his business savvy. Actually, one thing a lot of people don’t know, is that while I am influenced by many business leaders, it was actually his movements that motivated me to start my own business.

When Steve Stoute started Translation in 2004, I found any piece of news I could find about the company, its vision and its work. I was tired of seeing the limited creative input at label jobs and the limited growth potential up here in Canada. I wanted to do something different and something more.

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BooneOakley's Innovative "Website"

With new websites popping up everyday, it’s rare to be truly impressed with a website concept these days (for me anyways).

This next one managed to really impress me though.

Rather than launching a typical website, ad agency BooneOakley decided to launch a “website” in the form of annotated YouTube videos.

Below is their “home page” with annotated links to the other videos that comprise their entire site.

Click the buttons in the video to go to their other “pages”.

Artists should take a hint from this. Even if you don’t do a series of YouTube videos to comprise your website; think past the given functionality of tools and find innovative new methods of using them to benefit your own needs.

You can break new ground while saving your valuable (sometimes non-existent) budget.

I’m getting some ideas now. Gotta go jot them down while they’re still fresh.

What Was Missing From The BET Awards

The BET Awards just wrapped up and everybody has an opinion on it.

Everybody.

Whether you loved it or hated it though (there’s FAR too much blatant negativity, without real basis, online), I will say that I give respect to any staff that has 3 days to scramble and re-arrange an event that took them months to set up.

Was it the best show they’ve ever done?

No.

Was it the worst show they’ve ever done?

No.

It was a decent production – especially given the fact that they had to reformat the entire scheduling in such a short timeframe. (After speaking to several people who were in attendance, apparently, the live show was actually incredible.)

I think the main reason why most people were hating on the BET Awards this year, is because after the tragic news of Michael Jackson‘s passing, the awards were hyped as a “Michael Jackson Tribute Show” – which changed everyone’s expectations.

If it weren’t hyped as a “Michael Jackson Tribute Show”, then it probably wouldn’t have received such harsh criticism. (Janet’s appearance was major though. And definitely very brave on her part.)

With that said, one of the rumors about the “tribute show” was that Chris Brown was scheduled to perform as part of the tribute.

People were skeptical, due to the obvious legal issues he’s been having, however there’s no denying that he would have put on an INCREDIBLE show.

He’s a great singer and an incredible dancer. That’s what people really wanted to see!

Chris Brown didn’t end up performing though. Apparently, he was pulled due to some circumstances that I’m sure will be uncovered over the next few days.

But heyyyy… this is the internet. We can always add things on here!

So anyways, here are 2 clips of what I (and pretty much everybody else) was hoping to see when thinking about a “tribute”:

*Sidenote: Anybody see my tweet show up on TV during the BET wrapup? lol.
t7

Konvict Muzik's Bu Shows You The Life Of A Young Music Exec

Last year, I featured the big homie, Bu; co-CEO of Konvict Muzik.

Not only did that feature get some attention, but a lot of people started asking for more information about him, his ventures and his everyday life.

Well, Bu decided it was time, and so he recently joined Twitter & launched his own YouTube channel.

Make sure to subscribe to his updates on both sites, as he’s going to be offering some insight into his life as a young music executive.

Bu on Twitter
Bu on YouTube

I see you homie!

Ryan Leslie Knows How To Connect With His Fans

leslie_1

One of the biggest questions every artist, manager & label rep asks themselves on a daily basis is, “how can we further connect with our fans?”

Amongst all the teams out there, one of the best examples I can think of (and one whom I mention in nearly every meeting) is Ryan Leslie.

From his initial YouTube videos, to his MySpace push, to his Twitter profile and blog – he’s consistently shown that he’s one of the very few, that truly does “get it”.

Last night, R. Les posted a message on Twitter, telling fans he would purchase & autograph an iPod for any fans that met him at the 24-hour Apple Store in NYC in the next 15 minutes.

And he kept his word.

Peep the video:

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