Tag Archives: web traffic

Marketing Gone Wrong – Don't Go The Ignorant Racist Route

I was sent this video that I want to share with you guys.

When you set out to create a viral video using controversial content, you have to be careful with how controversial your content is and how you approach it. You might want to push a few buttons, but don’t blatantly offend people; especially not with racist content.

The guy in this video has a company that produces “controversial” video skits for the web and mobile devices.¬†Funny thing is, in the Press section of his website, he has a cartoon depicting a suited exec-type asking him how to get bloggers to talk about their company, and his reply being “Easy. Create something that doesn’t suck so bad it doesn’t make people want to kill themselves.”

Well buddy, you definitely kept to your word with this video. I don’t think anybody wants to kill themselves after watching this video – but they probably want to kill you.

“But Moe.. controversy sells, plus he got you talking about him, and that’s the whole point of controversial marketing isn’t it?”.

Yeah, controversy sells; for sure. Some people make a career of it including¬†Howard Stern, Wendy Williams and even that other one there.. what’s her name… Ann Coulter.

These people know that by sparking controversy, they will generate a reaction from a mass audience. And when you have the attention of a mass audience – any mass audience – there will be companies kicking down your door to give you money; usually for access to that audience in the form of advertising (gossip, tabloids, etc).

These shock jocks and controversial personalities generally have some sort of plan before they open their mouths. (Well, maybe not Ann Coulter.)

I don’t know about this guy though; he doesn’t seem to quite “get it”. I watched some of his other videos and his “controversial content” is not really what I’d call controversial; it’s more sarcastic criticism than anything else. Seems like he stepped out of his element on this video and wanted to try something that would “take it to the next level”, but unfortunately failed miserably.

Apparently, there are petitions circulating calling on Verizon Wireless to terminate their relationship with this guy and his company.

Seems like he might’ve just Don Imus’ed/Kramer’ed his reputation and career.

Oh yeah.. the Verizon thing? Turns out he recently struck a deal with Verizon Wireless to distribute his “controversial videos” through their VCast & Fios services.

Seems like just yesterday that Verizon cut their ties with Akon for controversy surrounding one of his performances. Let’s see how/if they handle this.

Here’s the video. Let me know what you think in the comments.

UPDATE: Turns out this video/issue is bigger than I thought. The video is actually almost a year old and stirred up quite a controversy when it was first released, but stayed within the tech circles. It’s only recently gained wind due to the contract he signed with Verizon.