Changing Course

Photo taken by Moe Arora with Instagram

It’s been exactly 1 year since my last post. In this past year, there were a few technical issues with the site that took a while to resolve, but truthfully, I was in no rush to resolve them as my interest in updating the blog has waned. At this point, I’ve decided to close Making The Mogul.

Part of this disinterest is due to the current state of the blogging world and the increasing trend of faux “influencers”, and part of it is due to the fact that I have been heavily questioning my relationship with the music industry.

To date, I have been incredibly grateful for the opportunities I’ve had, and am so proud of all the amazing work my team has done. But something has been eating away at my spirit which I haven’t been able to identify clearly. The deeper I’ve gotten into the industry, the more I realize I don’t care for it. My passion is music, not the music business.

My love for music has led me down this amazing journey, but now I’m the point where I need to take a step back and re-evaluate my options. I’m not sure what’s next for me, professionally or personally, but whatever comes next, it will be intentional, and it will be informed by this great journey I’ve already have the blessing of experiencing.

Merci.

— Mohit Arora

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Israeli Group Hovevey Zion Makes Chatroulette Music Video

With the rising trend of actually featuring social media tools in content itself, (rather than just using them to spam links to everyone & their mother), Israeli group, Hovevey Zion, turned to Chatroulette to promote their single, “Tagidi Ma”:

This is a great display of creating appealing & highly viral marketing without a major budget. All you need is a little creativity.

You can download @HoveveyZion’s “Tagidi Ma” on their website, and can connect with them on Facebook & Twitter.

So… what have you done to promote your music today?

Talking With Rock City

Rock City

Calling brothers, Theron & Timothy (aka Rock City), just rappers or singers, would be to barely scratch the surface.

They are artists – in every sense of the word.

I spoke with Theron aka Da Spokesman about Rock City’s entry into the music business, writing for the biggest artists on the planet, and of course, their movement – PTFAO.

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Co-Sign: Duke Terrell

Duke Terrell - Splash

R&B fans, allow me to introduce you to Duke Terrell.

Formerly a member of JPat Records group, Kwiet Storm, the 19 year old singer, songwriter & dancer has decided to embark on a solo career. Equipped with a perfect combination of charisma, wit, and fresh lyrical content, Duke Terrell is ready to take his exhilarating style and sound to the top of the charts.

His first single, “Splash” is just a taste of what’s to come with his upcoming EP, All Or Nothing.

Listen & download “Splash” below:

Download "Splash" by Duke Terrell

Make sure to add @DukeTerrell on Twitter and MySpace.

My Favorite New Music Tool: ExtensionFM

ExtensionFM

I don’t think it’s a secret that I’m somewhat of a online junkie  – okay fine, a major online junkie.

I’m always discovering & messing with every new website and tool that pops up. Most end up getting pushed to the side, never to be used again – but every so often, I come across one that makes me wonder what I did before it.

ExtensionFM is a new tool I simply can’t live without.

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Talking With Music Producer Jeremy Harding

Dancehall Producer & Manager, Jeremy Harding

Whether working with Beenie Man on the club favourite, “Who Am I (Sim Simma)”,  Tanto Metro & Devonte on “Give It To Her”, or helping dancehall music break into the mainstream with his own artist, Sean Paul – music producer & manager, Jeremy Harding has been influencing pop culture for years.

I had the incredible opportunity to speak with him about production, getting into management and the overall music business.

Read the interview below, where he offers a wealth of knowledge and insight:

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Architecture × Digital Geekery = N Building

N Building in Tachikawa, Japan

With all the technological advances we’ve seen in recent years, if there’s ever been a sign that said “welcome to the future”, it’s the N Building.

This commercial building in Tachikawa, Japan, has a QR code designed on the outside panels allowing cell phone users to take a picture of the 2D barcode (similar to Blackberry Messenger & other apps) and be directed to the building’s website.

Furthermore, users with an additional app installed on their device (only available on iPhone right now), can aim their camera towards the building and be greeted with an augmented reality layer over the building, showing a more interactive display of the the building’s stores, their sales/promotions, and even showing tweets from within the building.

If you’re confused – or amazed – just watch the video below.

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