I really want to know what this guy is smoking, because there’s no way he could be serious.
Russ Crupnick, a senior industry analyst with The NDP Group, spoke to an audience at the recent Digital Music Forum East and made some… interesting comments.
During his speech he said:
1. Piracy is not as big a factor in the decline of music sales as we make it out to be.
2. Dominant music listening is done on AM & FM radio, as well as CDs not being played on a computer (car, office, etc).
3. Other forms of listening to music are catching up, but will not replace the old standbys (like mentioned above) anytime soon.
4. 20 million music consumers have been lost between 2006 and 2008. He clarifies that they haven’t moved to purchasing digital downloads, they’ve just been “lost”.
5. People trading CDs and hard drives filled with music are a bigger problem than file-sharing via P2P networks.
Who is this guy and what world does he live in?
First of all, AM & FM radio? Are you kidding me?
I’m curious to see if he’s taken a look at terrestrial radio’s current numbers, or how he’s been able to monitor people’s private CD listening habits.
And “other forms of listening to music will not catch up to listening to radio & CD anytime soon”? You mean, other forms like like listening to music stored on your computer or your iPod?
Also, what kind of friend circle does this guy keep? Swapping hard drives & CD collections with friends is easier, and more common, than P2P? Really?
He’s right; most people would much rather hand over a piece of hardware that costs them over $100 and most likely contains other important files, rather than installing a free P2P program and double-clicking on the songs that they want to download. </sarcasm>
Oh, and by the way Russ Crupnick, those 20 million consumers that you’ve lost and can’t seem to find – try looking under the pillow that says Piracy. You know, the one that you don’t think is that big of a concern.
The fact is, more music is being consumed now then ever before in history. Those 20 million people didn’t just stop listening to music; they’re just not paying for it (read: Piracy).
But, we already knew that.
Rather than filling this post with information that we’ve all seen hundreds of times before, I’d prefer just showing you the video of his speech.
He’s right about one thing though, illegal downloading is not the number 1 threat to the music industry; people like him are.