Not bad for one day, huh?
Ladies and gentleman – the day is here.
Just a little over one year ago, we introduced you to a new artist named Asher Roth. Since then, he’s developed one of the biggest buzz’ seen in years, and has been featured countless times in the media.
Today, his debut album on School Boy/SRC/Universal is finally here!
Yup – on a Monday. 4/20 to be exact.
If you prefer a physical copy, go to your closest store and buy that CD. If you prefer digital, click here to purchase the full album from iTunes.
Needless to say, I’m happy to have been a part of his team and proud to see the amount of attention that he’s getting today.
I hope you guys enjoy this album and can’t wait to see what the future holds for Ash Roth.
Along with gracing the December issueof XXL, Charles Hamilton, Asher Roth & B.o.B decided to get together on a new track, “Change Gon’ Come”.
The past few days have been interesting.
Last week, Eminem had a release party for his new book, “The Way I Am”. During the event, Shade 45 (Eminem’s radio station on Sirius Satellite Radio) played a new song from Em called “I’m Having A Relapse”.
Ever since the song spread throughout the net, I’ve been noticing a lot of people talking about the effect it will have on Asher Roth‘s career.
The internet and the streets alike have been buzzing for months about 3 artists: Asher Roth, Charles Hamilton & Mickey Factz. Could they be the new faces of Hip-Hop?
What are your thoughts?
The other day, Asher Roth, his manager Scooter Braun, and I were discussing some business, and took a minute to just chat. During our convo, Asher was telling me that he’s constantly asked questions about his buzz and the amount of exposure he’s been getting.
He always responds, “you’re only as good as your team”.
I couldn’t agree more.
It got me thinking I should do a quick post to address the most common misunderstanding about my involvement with Asher’s career.
For the record, I’m not his manager, nor am I the only person pushing him.
Yes, I am working with them on marketing Asher and making sure everybody knows about him, but I am part of a team.
I do what I do, but I’m not a solo act.
I see why it would be easy for people to get confused though. My blog revolves around my career in the music business, I talk about Asher often (here and on Twitter), and I’m servicing many blogs with Asher Roth content – so why wouldn’t somebody jump to that conclusion?
Plus, for years, we have been exposed to so much spotlight-hogging and “one man army” crap in the media, that whenever we keep seeing the same person attached to or speaking about an artist, people automatically assume that person does everything themselves.
Actually, before I get carried away on that tip, I’ll stop and save it for another post.
When we dropped Asher’s “The Greenhouse Effect” with Don Cannon and DJ Drama, the net blew up and everybody’s been talking about him ever since. That’s something we all know and have witnessed firsthand.
That project isn’t something that took an entire major label staff to execute. As a matter of fact, it was just a few of us working independently – without label support.
Don’t get me wrong, I’m not taking anything away from SRC (Asher’s recording home). In fact, their crew is one of the few in this business that actually understands how to properly support their artists – but this was all done before the label even had to get involved in Asher’s project – while they were focusing on other acts.
It’s called pre-release/buzz marketing.
Pre-release/buzz marketing is about building up enough attention and enough of a fanbase for an artist BEFORE the label begins pushing them in anticipation for the album release.
This way, when the label looks at their upcoming release schedule, they can see which one of their signed artists has more buzz and then they can decide how to allocate their resources.
More buzz before the album = more label support for the album = more chance of having a successful album.
Asher’s album is slated for an early 2009 release, yet he’s amongst the label’s top priorities and everywhere you look on the net, you see the name “Asher Roth”.
But don’t get it twisted. Even the strongest team can’t push something that nobody believes in.
We just put the word out, but it’s the fans and bloggers who believe in Asher that make this movement.
An audience that believes in you, is one of the most valuable assets you can ever attain. Scratch that, an audience that believes in you IS THE MOST VALUABLE asset you can ever attain.
Everybody who downloaded The Greenhouse Effect, everybody who keeps Asher Roth in rotation on their iPods, everybody who talks about him on Facebook, MySpace & Twitter, everybody who blogs about him or mentions him to their friends – you are part of this team. So shout out to you.
Also, shout out to Dana & Kathryn at Biz3, who are handling Asher’s publicity and doing a great job at it. They’re working with other artists like The Cool Kids, Kid Sister, A-Trak and Chromeo; so they definitely know what they’re doing!
And of course, Asher’s manager/label head, Scooter Braun.
I’m actually planning on featuring Scooter on the site real soon, so I’ll save some of the background info for then, but just know that he’s the man with the plan, when it comes to Asher’s career.
Speaking of that, Scooter recently acquired another incredible talent that I’d like to introduce you to: Justin Bieber.
For a while now, I’ve been paying attention to this young cat on his YouTube channel. He’s from Canada, so I have a sense of pride seeing his fanbase continue to grow.
Justin’s become the most subscribed Canadian musician on YouTube, and one of the most subscribed musicians on YouTube worldwide, with about 50,000 subscribers and 21.5 million video views.
Let me repeat that: 21.5 MILLION video views!
Once you check out his videos, you’ll understand why he’s so popular. Oh and by the way… he’s only 13 years old!
I’d been following him for a while, so when Scooter told me he signed him; it just seemed incredibly coincidental to me.
Just the other day, he played me a rough mix of some of Justin’s new songs and to say I was amazed would be an understatement. The songs are great and Justin’s voice is just incredible.
Remember where you heard it from first; Justin Bieber is going to be MAJOR!
I just realized how long this post has gotten so let me leave it here.
The buzz for Asher has been incredible, but you have to give credit where credit is due, so I just wanted to drop a quick post to respond to the confusion and acknowledge the others involved.
Thanks for reading, thanks for all the support of Asher Roth, and remember to pay attention to Justin Bieber.
Check out these links for more info:
Here’s a little behind the scenes video of Asher Roth and Scooter Braun talking with Ludacris, Chaka Zulu and the DTP team after having dinner together last night in Atlanta.
I know you’re thinking, “Another one?! Seriously?!”, but this is the first time I’m posting anything about “A Milli”, so I’m allowed to get away with it.
Probably the most rapped on beat in hip-hop history (if you can think of another, let me know), “A Milli”, has been done by every rapper, singer and any other kind of vocalist there is. Yet, there’s still more coming out.
At this point, if you’re going to do a remix to “A Milli”, it better be worth it.
Well, there’s one more. And yes… it’s worth it.
After being bombarded on his MySpace page by fans requesting a verse, Asher Roth delivers the goods on the notorious beat by Shondrae “Bangladesh” Crawford.
Oh, and by the way – turns out Chamillionaire just did his own “A Milli” remix as well; in which he mentions Asher Roth around 2:50 into the song.
Asher Roth – A Milli (By Popular Demand)
Chamillionaire – Chamilli
The video is here.
Ash Roth decided to do a video for the mixtape joint, Roth Boys, and you’ll never guess who showed up
Check it out below and make sure to grab the embed code to post it on your site/blog/myspace.