Tag Archives: BET

What Was Missing From The BET Awards

The BET Awards just wrapped up and everybody has an opinion on it.

Everybody.

Whether you loved it or hated it though (there’s FAR too much blatant negativity, without real basis, online), I will say that I give respect to any staff that has 3 days to scramble and re-arrange an event that took them months to set up.

Was it the best show they’ve ever done?

No.

Was it the worst show they’ve ever done?

No.

It was a decent production – especially given the fact that they had to reformat the entire scheduling in such a short timeframe. (After speaking to several people who were in attendance, apparently, the live show was actually incredible.)

I think the main reason why most people were hating on the BET Awards this year, is because after the tragic news of Michael Jackson‘s passing, the awards were hyped as a “Michael Jackson Tribute Show” – which changed everyone’s expectations.

If it weren’t hyped as a “Michael Jackson Tribute Show”, then it probably wouldn’t have received such harsh criticism. (Janet’s appearance was major though. And definitely very brave on her part.)

With that said, one of the rumors about the “tribute show” was that Chris Brown was scheduled to perform as part of the tribute.

People were skeptical, due to the obvious legal issues he’s been having, however there’s no denying that he would have put on an INCREDIBLE show.

He’s a great singer and an incredible dancer. That’s what people really wanted to see!

Chris Brown didn’t end up performing though. Apparently, he was pulled due to some circumstances that I’m sure will be uncovered over the next few days.

But heyyyy… this is the internet. We can always add things on here!

So anyways, here are 2 clips of what I (and pretty much everybody else) was hoping to see when thinking about a “tribute”:

*Sidenote: Anybody see my tweet show up on TV during the BET wrapup? lol.
t7

Reasons I’m Thinking Of Becoming A Rapper

parappatherapper

I feel like doing something different today, so for the day, I’ve decided to dedicate my Twitter stream to a theme: Reasons I’m Thinking Of Becoming A Rapper.

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Social Networking & Blogging In Today’s Music Business

Ariel Publicity has just launched their Cyber PR Urban blog, as a service to aspiring artists & musicians in the urban music genre.

Cyber PR Urban’s Christina Duren, was kind enough to reach out to me for an interview for the launch.

Below is the transcript of the interview, in which we discussed social media, and how artists today can use social networks to their benefit:

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The Original "Mogul In The Making"

Making The Mogul / MTV & 50 Cent

A little while ago, I mentioned that I wrote a post on another site a while back, explaining my motivation for starting this blog and naming it makingthemogul.com.

Well, I found the post and am posting it here to share with you guys.

Dustin from Think2wice (Check it out. It’s one of my favourite spots to visit online.) asked “How Did You Come Up With The Name Of Your Blog?” to members of a Ning site called, The Urban Blogger.

This was my response:

I came up with the name of mine a few years back actually. When I started my first internship at a major label, Donald Trump and NBC had just launched the show, The Apprentice, and everybody used to joke around that I was “the real apprentice” due to my strong work ethic and never-lose attitude.

I always thought there should be a show that mixed The Apprentice with Making The Band. A show where people compete to make it in the business side of the music business.

We ended up getting one TV series that was almost amongst those lines, BET’s “Ultimate Hustler”. I say “almost” because the show didn’t seem to have a defined goal; if you win The Apprentice, you work for Donald Trump, if you win Making The Band, you get signed to Bad Boy, but if you won Ultimate Hustler, you won a car, a new wardrobe and I think some cash.

Didn’t make much sense to me.

We also had AOL’s web series, “Tha Biz”, which was more along the lines of what I wanted to see, but it was only aired online and didn’t receive much of an audience.

I figured if nobody else is giving me the content I want to see, then why not create it myself. I decided that a blog was the best format for me to deliver my story. I might incorporate video and other elements into the blog later on, but for now, the blog is my main platform.

So my blog is my version of the show/story that I always wanted to see – the journey of a young professional in the music business…..makingthemogul.com.

That’s what I posted on April 6, 2008.

Now, MTV & 50 Cent are launching the same concept with their new show, Mogul In The Making.

Don’t get me wrong; I’m not hating. I’m actually looking forward to seeing the show. I’m sure there are hundreds, if not thousands, of us who have thought of the exact same concept.

It seemed really ironic that we’d have so many reality show concepts and yet it took this long to launch this one. I’m happy they’re finally doing it though, although I just hope it’s executed up to the standards I always envisioned a show like this being.

Personally, I think it would’ve made more sense to have someone else rather than 50 do the show. Again, don’t get me wrong; 50’s definitely been doing his thing and has been making millions upon millions doing it; but we all know him firstly as a rapper, and as someone who’s name only became relevant within the past few years. Get Rich or Die Tryin’ came out in 2003. That’s only 5 years ago.

Like a true mogul, 50 is certainly proving to be successful in multiple avenues, however I would have like to see MTV partner up with someone whose history and success spans a longer timeframe. Somebody like Russell Simmons, Chris Lighty, Steve Rifkind, Jimmy Iovine, Steve Stoute, Lyor Cohen, L.A Reid, Jermaine Dupri, Jay Z or even expand the Making The Band franchise and have Diddy do it.

These are all people who’ve been breaking all kinds of records and making historic movements since before the new millennium.

As a fan and viewer, those are the people I’d like to see the show air with, but as a decision-maker, I agree that 50 Cent will achieve higher ratings than most of the people on my list; especially since most of them are not entertainers themselves and don’t have the massive fanbase as does an entertainer like 50.

Anyhow, like I said, I just hope the show ends up living up the expectations. (I also hope they end up helping my web traffic rankings rather than killing it!)