Last week, I asked you guys to submit your questions for Midi Mafia.
Midi Mafia’s Dirty Swift, responds to your questions below:
This is the second half of a 2-part interview with Zach Katz. To read Part 1, please click here.
Do you focus more on placing J.R Rotem’s music with artists or are you more focused on placing music with film, television and video games?
We do both, but I primarily focus on placing his music with artists.
We have an incredible publisher that helps us, Sony/ATV. That’s one of the reasons to do a publishing deal – to add more people to your team. They have a full film, television & video game department, who I provide music to on a regular basis, and their job is to go out there and to secure placements.
So I don’t do it all alone; I have people on the team who can also help.
But that income is definitely valuable, and the name of the game – especially in this shrinking market – is to capitalize and bring in as many revenue sources as possible.
One issue many upcoming producers have is knowing when to do free production for an artist and when to start charging. Also, once they do charge, how much to charge. How do you recommend they approach that issue?
If you ask 100 independent artists what they need in order to take their career to the next level, most of them are likely to say that they need a good manager, or that they need a booking agent.
Problem is, about 99 of them probably don’t understand what a manager and booking agent really does, or when it’s the right time to look for one.
Former major label A&R, Scott Austin, breaks down the roles of booking agents and managers for you in the 2 videos below.