Tag Archives: Marketing

Using Social Media Networking To Market Your Brand

Using Social Media Networking To Market Your Brand

My friend, Speaker, Trainer and Consultant, Staci J Shelton held a seminar at the BizCamp 2009 conference in Akron, Ohio titled “Using Social Media To Market Your Brand”.

The video of her seminar has finally surfaced on the net, and I’d like to share it with you guys.

It’s about an hour, so make sure to keep your notepad open and take notes!

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Featured on Mogul Monologues

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The homie EL Johnson just interviewed me for his site, Mogul Monologues – a business lifestyle blog for the young professional.

Read the interview below:

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Response To The Power of Twitter

Young Money President, Mack Maine

I’d like to address some of the questions and comments raised regarding my Twitter Exclusive Experiment, where I premiered “Throw It Back” from Mack Maine ft. Lil Wayne on Twitter.

I know it’s been over a month, but hey – it was the holidays.

Better late than never :)

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How We Got Over 14,000 Downloads In 48 Hours

14000 Downloads In 48 Hours

How did we get over 14,000 downloads in 48 hours?

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What's Your Favourite Microphone Marriage?

One thing I’ve always enjoyed as a music fan is the concept of microphone marriages.

What’s a mic marriage?

A mic marriage is a song with one male artist and one female artist. Not only does it offer 2 different voices, but it also offers 2 different perspectives of the same story. It doesn’t have to be a love song (although it almost always is), it could be any type of record.

From a business perspective, this can prove to be a great method of combining 2 separate fanbases with similar tastes and traits, that can easily crossover to each other, as well as create a new market for the collaboration of the 2 artists together (in other words; 1 massive pool of fans & 3 different streams of products to sell them).

On a personal, music fan tip though, I love the combination of 2 great artists offering 2 separate voices to the same story.

One example of a mic marriage is Kenny Lattimore & Chante Moore. They recorded an entire album together called, “Things That Lovers Do”. (This album is a must for your mood music collection). These two are actually married, but a mic marriage doesn’t have to be two people tied to each other in any other way other than on the song itself.

As a music fan, if you could pick one mic marriage pair-up to record an entire album together, which one would it be?

I asked this question on Twitter a few days ago and I was overwhelmed with how many people replied with the same answer – Method Man & Mary J. Blige.

That’s probably one of the best examples there is.

Others answers included Ginuwine & Aaliyah, Nas & Lauryn Hill, Jay-Z & Beyonce and Avant & Keke Wyatt.

I like all of those pair ups, but truth be told, if I could pick only one, there’s another pair-up that I could only pray to the music gods to have them record an album together. They’re both well known artists, but their collaboration together is not as well-known.

Before you click on the play button, in order to really enjoy this song, you need to be in your personal zone. If you’re at home; shut off the TV for a few minutes, close your eyes and listen. If you’re at work or school; just put on your headphones, zone out and just… listen.

Ladies and gentleman… This. Is. Music:

Lauryn Hill ft. D’Angelo – Nothing Even Matters
[audio:lauryndangelo_nem.mp3]

That’s my favourite mic marriage. What’s yours?