Why I Decided To Close My Business

by Moe Arora on September 11, 2009

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The past few weeks have been intense – to say the least.

Amongst a heavier-than-usual workload, slicing my thumb like it’s deli meat, and several personal engagements; I also came to a serious decision and milestone in my career. After 4 years of pouring my blood, sweat and tears into my own business, I’ve decided to close shop.

It was not an easy decision, by any means, however it was a decision that was desperately needed.

When I announced my decision via Twitter and Facebook, many people misunderstood and mistakenly assumed I was giving up on my career and walking away from the music business.

Heeeelllllllll no.

Nothing could be further from the truth.  It’s actually quite the opposite.

The fact is, running a small business with a full-time (and part-time) staff meant that I had to make decisions that were beneficial to the company as a whole – rather than just my own priorities. This was a reality that I understood, embraced and gladly obliged to from the very beginning. However, as time passed, I began to feel frustrated with the direction it was taking and the lack of freedom I had. I was no longer focused on my own goals and had lost much of the passion I began this venture with.

Starting (and running) your own business is supposed to be about fulfilling your passion and making a living out of it – and yet, I felt like I was stuck in a job that I didn’t even enjoy. Luckily, I’m a (relatively) young guy – I can still afford to switch up gears without hitting too major of a bump.

For the past few months, I’ve been evaluating and re-evaluating everything that I have been doing and everything that I wanted to be doing. Some of you may even remember one of my TwitterRants, when I publicly vented about this very situation.

To make a very long story short, after a lot of reflecting, I realized I was actually contributing to building my own obstacle. The bigger I grew my business, the bigger of an obstacle I would have to overcome in order to fulfill my own goals.

That’s why I closed the business. I needed to stop holding myself back. I needed to give myself the freedom to pursue my own goals.

Sometimes we get so caught up, we fail to realize that we’re actually moving backwards while mistakenly assuming that we’re moving ahead.

That’s pretty much the gist of it. I didn’t give up and I didn’t walk away. Those who know me personally would never assume so, because it’s simply not in my character to give up – ever.

I’m simply remixing my current situation to ensure my longevity and success.

With a great deal of relief and excitement, I can say that I am no longer for hire.

I may decide to continue doing consultation work in the future, however my primary focus right now remains on my own ventures and my own priorities, and I will continue to do so under the Rockstar Branded name.

I am eternally thankful to everyone I have had the opportunity of working with over the past 4 years; the staff at MEG/Rockstar Branded, our clients, vendors and affiliates, and everyone else who I have had the pleasure of encountering over these past few years. I look forward to working with some of you again in the future and wish everyone all the best.

“Quitting while you’re ahead, isn’t the same as quitting.”

Regarding what’s next for me, I’d rather not spill the beans yet, however, stay tuned to my blog and we shall continue on this journey – together.

Hope you’re ready for the next episode…

*UPDATE:* It seems like quite a few people are still misunderstanding the situation. Let me clarify once again; I am NOT quitting the music business. I have simply decided to work independently now rather than keeping a full-time staff, and am focusing on my own ventures (STILL in music), rather than making myself available for hire to work label priorities. That’s the change I’m making. There is a major difference between simply closing down a company and walking away from the music biz entirely. So once again, I am not going into another field; I am simply closing my consulting company and putting my attention on my own projects (again, STILL in the music business). I hope my excessive repetition has cleared up any and all confusion. Thanks again.

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